191 companies in the UK where HubSpot was detected, mostly the largest by employee count, ordered by 1-year headcount growth (companies without a growth figure follow, largest first). Free sample of 10 below; the full list is a CSV + Excel download.
Edition October 2026 · updated 2026-10-09 · source: licensed B2B firmographic and technographic data. Not affiliated with HubSpot, Inc.
Key numbers
- Median 1-year headcount growth: 3.8% (range -100.0% to 200.0%, across the 172 companies with a growth figure; the other 19 are listed after them, largest first). 20 of 191 grew headcount 20% or more.
- HubSpot was detected at 20,183 companies in the UK in total; this page covers 191 of them, mostly the largest by headcount.
- Products detected: HubSpot 185, HubSpot Form Builder 28, HubSpot Marketing Free 20, HubSpot Analytics 13, Hubspot CRM 11, HubSpot Sales 9, Hubspot Calls-to-Action 4, Bucky 2, HubSpot Marketing Hub 2, Hubspot Content Management System 1.
- Top industries: Custom Software & IT Services (14), Advertising & Marketing (11), Management Consulting (10), Colleges & Universities (9), Facilities Management & Commercial Cleaning (8).
- Cities: London (93), Manchester (5), Maidenhead (3), Leeds (3).
- Size mix: 1,000–4,999 employees: 83, 5,000–9,999 employees: 56, 10,000+ employees: 52.
- Largest HubSpot user here: NHS (10,000+ employees, Medical & Surgical Hospitals). 0 of 191 have fewer than 200 employees.
- Compared with Zoho users in the UK (393 companies): median growth 1.4% vs 3.8% here.
- Compared with Zoho Desk users in the UK (84 companies): median growth 1.3% vs 3.8% here.
- Compared with Odoo users in the UK (92 companies): median growth 0.0% vs 3.8% here.
- Compared with Zoho CRM users in the UK (197 companies): median growth 0.0% vs 3.8% here.
- Compared with Zoho Books users in the UK (23 companies): median growth 0.0% vs 3.8% here.
- Compared with Shopify users in the UK (193 companies): median growth 2.2% vs 3.8% here.
Market-wide HubSpot adoption
- UK: HubSpot is detected at 14,326 of 1,512,560 SMBs with 10–200 employees (0.95%), against QuickBooks at 584 and Xero at 1,856.
- Industries in the UK with the most HubSpot detections: Business Services (4,664), Software (1,994), Manufacturing (1,555).
Free sample: 10 of 191
| # | Company | Industry | City | Size band | 1-yr growth | Products detected |
|---|---|---|---|---|---|---|
| 1 | University of Exeter | Colleges & Universities | Exeter | 5,000–9,999 | 200.0% | HubSpot |
| 2 | Tag | Advertising & Marketing | UK | 1,000–4,999 | 100.0% | HubSpot |
| 3 | University of London | Colleges & Universities | London | 10,000+ | 66.6% | HubSpot |
| 4 | Sureserve | Commercial & Residential Construction | London | 1,000–4,999 | 61.4% | HubSpot |
| 5 | The Recruitment Events Co | Cultural & Informational Centers | Canterbury | 1,000–4,999 | 50.0% | HubSpot |
| 6 | Incentive FM Group | Facilities Management & Commercial Cleaning | London | 1,000–4,999 | 50.0% | HubSpot |
| 7 | Wise | Credit Cards & Transaction Processing | London | 5,000–9,999 | 49.2% | HubSpot |
| 8 | RWS | Translation & Linguistic Services | Maidenhead | 5,000–9,999 | 45.6% | HubSpot, HubSpot Form Builder |
| 9 | Reconomy UK | Waste Treatment, Environmental Services & Recycling | London | 1,000–4,999 | 41.2% | HubSpot |
| 10 | Radius | Car & Truck Rental | Crewe | 1,000–4,999 | 39.3% | HubSpot, HubSpot Sales |
| + 181 more companies in the full list | ||||||
Get the full list
CSV + Excel + PDF with every company on this page (name, website, city, industry, size band, employee count, growth, revenue band and every product detected). Secure card checkout; the files arrive by email within a few hours. One-time $19, 14-day refund.
Methodology
Source: licensed B2B firmographic and technographic data, pulled 9 Oct 2026; updated 2026-10-09. Scope: the largest companies (by employee count, up to 200 per tool and country, any size) where the tool was detected; likely local branches or subsidiaries of bigger groups are left out. This is a list of the biggest detected users, not a growth ranking. Companies without a growth figure are ranked after those with one, largest first. Software is detected from public web, DNS and job-post signals: it shows a footprint, not a contract, and misses tools that leave no public trace. Growth is the modelled 1-year change in employee count; values above 200% are estimates. Company-level only. We publish a page only when at least 15 companies qualify.
FAQ
- How many companies use HubSpot in the UK?
- UK: HubSpot is detected at 14,326 of 1,512,560 SMBs with 10–200 employees (0.95%), against QuickBooks at 584 and Xero at 1,856. Detection relies on public web, DNS and job-post signals, so the true number is higher.
- Which industries use HubSpot most in the UK?
- Among the companies on this page: Custom Software & IT Services (14), Advertising & Marketing (11), Management Consulting (10).
- Who is this list for?
- HubSpot implementation partners, resellers, app and integration builders and consultants who want to know which companies already run HubSpot.
- Is this a list of the fastest-growing companies?
- No. It covers the largest companies (by employee count) where HubSpot was detected. They are ordered by 1-year headcount growth where we have a figure, then by size.
- What is in the paid list?
- All 191 companies with website, city, industry, size band, growth and every product detected, as CSV and Excel. Company-level only: no personal contact details.
- Is this list endorsed by HubSpot, Inc.?
- No. Karuna Labs is not affiliated with HubSpot, Inc. HubSpot is a trademark of its owner, used here only to describe detected software.