Karuna Labs › Who uses

Who uses which software

14 pages · October 2026

Companies where a software product was detected, by country, ranked by headcount growth, with market-wide adoption counts.

Edition October 2026 · updated 2026-10-09 · source: licensed B2B firmographic and technographic data

Share of SMBs (10–200 employees) with any of 7 common tools detected

US2.5%UK2.41%UAE4%KSA3.86%Qatar3.03%

Excel, Zoho, Odoo, QuickBooks, Xero, HubSpot or Calendly. Detection under-counts back-office software.

Pages

Rankings · Who uses · GCC SMB Growth Index · Company growth check · $7 lists · Monthly subscriptions

FAQ

How often are these pages updated?
Monthly; each page shows its edition date.
Where does the data come from?
Licensed B2B firmographic and technographic data, with our own filters and analysis.
Is personal data included?
No. Company-level only: no personal names, emails or phone numbers.
Why are some tools missing?
A page is published only when at least 15 companies qualify; smaller groups appear inside broader pages.