Find markets where companies are growing but still run on Excel, forms and email. Pick a country and an industry and see which tools they use (Excel, Zoho, QuickBooks, Xero, Tally, Odoo, HubSpot and more), how fast they are growing, and how many are still without common SaaS.
$49/month · US, UK and the six GCC countries · segment-level reports plus company lists
Request a free sampleJoin the waitlist / get early access
Both buttons open an email to labskaruna@gmail.com. We reply personally, usually within one working day. No payment is taken until the first issue ships.
Try it: pick a country and an industry
Interactive demo with sample segment-level numbers from the latest pull (companies with 10–200 employees). The paid version adds single GCC countries, tool adoption per industry and the company lists behind each count.
Tool adoption in this region (sample)
Low-software segments in this region (sample)
Sizeable sub-industries with above-median growth and below-median adoption of 22 common SMB SaaS tools, sorted by growth.
Who it's for
- SaaS founders choosing a vertical or a country to launch in, who want proof that the segment is growing and under-served.
- Resellers and implementation partners (Zoho, Odoo, Microsoft, QuickBooks, Xero) deciding where to open or hire.
- Investors and analysts who want a quick read on software penetration by segment.
What you get
- Unlimited country × industry lookups across about 180 industries.
- Tool adoption per segment for 60+ SMB tools (accounting, CRM, forms, scheduling, HR, e-signature).
- A monthly "gap list": growing segments with low software adoption, per country.
- Company list (CSV) for any segment: name, website, size, growth and detected tools. Company-level only.
Sample report preview
The demo above uses the same structure as the paid report: segment size, growth, SaaS adoption, tool-by-tool detection and a gap list.
Sample rows: segment level (no company names)
| Country | Industry | Companies 10-200 emp. | Excel | Zoho | Odoo | QuickBooks | Any listed tool % |
|---|---|---|---|---|---|---|---|
| Qatar | Manufacturing | 1,131 | 3 | 8 | 0 | 0 | 1.15% |
| UAE | Government | 1,200 | 6 | 12 | 1 | 0 | 1.75% |
| KSA | Consumer Services | 1,431 | 8 | 18 | 1 | 0 | 2.17% |
| Qatar | Construction | 1,812 | 4 | 43 | 0 | 0 | 2.7% |
| UAE | Consumer Services | 5,372 | 25 | 85 | 2 | 2 | 2.72% |
| KSA | Transportation | 940 | 6 | 14 | 1 | 0 | 2.77% |
| UAE | Energy, Utilities & Waste | 1,220 | 11 | 21 | 0 | 1 | 2.95% |
| UAE | Hospitality | 8,681 | 55 | 170 | 3 | 2 | 3.03% |
| UAE | Hospitals & Physicians Clinics | 1,998 | 12 | 34 | 0 | 0 | 3.05% |
| KSA | Manufacturing | 3,603 | 47 | 54 | 2 | 0 | 3.08% |
Sample: 10 rows from the 8 Oct 2026 pull. The full report covers every segment and lists the companies behind each count. Download the sample report (PDF)
Where the data comes from
Built from licensed B2B firmographic and technographic data: company name, website, industry, location, employee range, headcount growth and detected software. We add our own scoring and filters on top.
- Company-level only. No names of employees, no personal emails, no phone numbers. You reach the company through its own public channels.
- Counts are for comparison, not market size. The dataset counts some branches and locations separately, and software detection under-counts back-office tools (accounting, browser extensions).
- Numbers move. Expect about ±10–20% between weekly runs.
Pricing
Low-Software Market Finder
$49/month
- Unlimited segment lookups
- Tool adoption per industry and country
- Monthly gap list
- Company list export (CSV)
Early access: we are not billing yet. Join the waitlist and we will email you before the first paid issue. Cancel any time. Every paid plan has a 14-day money-back guarantee (see the refund policy).
Request a free sampleJoin the waitlist / get early access
Both buttons open an email to labskaruna@gmail.com. We reply personally, usually within one working day. No payment is taken until the first issue ships.
FAQ
- What does "SaaS adoption" mean here?
- The share of companies in a segment where at least one of 22 common SMB tools is detected (for example HubSpot, Salesforce, Zoho CRM, QuickBooks Online, Xero, Calendly, DocuSign, Slack and monday.com).
- Are these numbers the size of the market?
- No. They are counts in a licensed B2B dataset and are best used to compare segments and countries. Some branches are counted separately, and back-office tools are under-detected.
- Why does a vertical like dental or restaurants look low?
- Those industries use vertical software (practice management, POS) that is not in the 22-tool list, so their adoption is understated. Construction, logistics and facilities management are the cleanest gaps.
- Where does the data come from?
- From licensed B2B firmographic and technographic data, aggregated and scored by us. No personal data is used.
- Is the demo real data?
- Yes, it shows sample segment-level counts from the latest pull (8 October 2026). The paid version refreshes monthly and adds tool adoption per industry and single GCC countries.